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Rise Above the Rest!
Transform Your Coaching Business with Your Own Signature Program.

Are you a practitioner or coach who wants to book out your services and become the go-to expert in your field?


Are you tired of half-finished programs collecting digital dust on your computer, never seeing the light of day?

If you're nodding your head, I have fantastic news for you: your dream signature program is well within your reach, and I'm here to make it a reality! 


your path to becoming the in-demand expert...

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Harness Your Unique Skills and Expertise to Craft a Profitable Signature Program– Let Me Show You How!"

In this program, we're diving deep to tap into your inner expert. Our mission? To help you create a signature program that not only gets your clients incredible results but also takes your coaching business to new heights.


You already possess a wealth of skills and knowledge waiting to be transformed into a signature program that not only stands out but also drives sales and growth for your coaching business.


🌟 Waking up each day, confident in your ability to make a real impact in your clients' lives.

🌟 Seeing your coaching business grow as clients eagerly sign up for your one-of-a-kind program.

🌟 Having the freedom to scale your business and reduce your one-on-one coaching load.

🌟 Finally, being recognized as the go-to expert in your niche.


This program is not just about creating a signature program; it's about helping you realize the incredible potential you already possess and showing you how to bring it to life. Together, we'll make your coaching dreams a reality.

wait, what exactly is in this program?

Glad you asked. Here is what to expect....

Let's take a look

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12-Week Group Coaching Program

When you enroll, you'll gain 24/7 online access to the program via Practice Better, complemented by engaging bi-weekly group coaching sessions. Join our supportive community to interact with me and other students, fostering valuable connections, feedback, and support throughout your journey

  • Live Coaching Sessions: Join us for bi-weekly live coaching sessions where we'll dive deep into the strategies, tactics, and tools needed to create your signature program.

  • Interactive Workshops: Participate in hands-on workshops where you'll apply what you've learned, making progress every step of the way.

  • Personalized Feedback: Get private feedback on your projects throughout the 12 weeks.

  • Community Support: Our community of like-minded health coaches and our private group will keep you on track, accountable, and motivated.

  • Lifetime Access: You'll have lifetime access to all program materials and updates, ensuring you can revisit and refine your signature program as your business grows.

I've taken another course on course creation, and the Stand Out Program exceeded my expectations.  I feel that the Standout Program is providing me with tools on how to create a unique and effective program for years to come.  Most of all, I love the outstanding support Shay provides, which is priceless!

Rebecca F

I can't say enough good things about Shay and her Stand Out Program. From start to finish, the program is designed in a way that feels completely doable and enjoyable. The bite-size action steps make it easy to stay on track and actually see progress. And Shay...she's just amazing! Her coaching style is so supportive and encouraging, I always feel like she's right there with me every step of the way. 

Eila Rain

Participating in Shay's Stand Out Program helped me to connect with a foundation for my holistic healing business. Before doing  the modules,  I was struggling with 'imposter syndrome' doubting myself each step of the way. Now,  I feel more empowered after discovering the vast experience and inner strengths I bring.   I so needed this confidence boost,  to step into my work with an engaged passion. 

Lesley Nickleson

Live Group Sessions which include additional training and support.

The sessions will be hosted on Tuesdays at 11:00 A.M. PST. If you can't make the lives, don't worry - we'll provide the replays so you don't miss a beat.

And if you can't make the live sessions, you can still get feedback on your work!

Whether you're just starting out or looking to take your coaching skills to the next level, this option is the perfect way to get the support you need to succeed. So don't wait - sign up for our Live Group Coaching Option today!

Session One: How to Test Your Offer and Build Buzz Before Launch

By testing your offer and building buzz before launch, you increase your chances of a successful launch and long-term success.

Session Two: Attracting Your Dream Clients

By understanding the needs and wants of your target audience, you can create a program that is totally tailored to their needs and desires. Isn't that fab? Plus, when you create a program that resonates with your dream clients, you'll have a much easier time marketing it in a way that speaks directly to them.

Session Three: Uncovering Your One-Of-A-Kind Problem-Solving Method

To create a successful program, you need to discover your signature method - that unique approach that sets you apart from others in your niche. If you're unsure of what your signature method is, don't worry - I'll help you discover it. In this session, we'll work together to identify your unique protocols, strategies and experiences to develop a signature method that stands out!

Session Four: Mapping Your Method

In this session, you'll learn how to map out your signature method so you can turn it into a program that stands out. With actionable tips and worksheets, you'll have your steps mapped out in no time!

Session Five: Crafting Engaging Materials for Your Signature program

In this session you'll learn the skills and strategies needed to create truly engaging and exciting content for your signature program. We'll delve into the components of great content, including storytelling, visuals, language, and tone.

Session Six: Mastering Content Delivery

Knowing how to effectively present that content is what sets successful coaches apart. In this session, we're going to dive into the strategies and tools you need to make your content pop! We'll cover everything from organizing and presenting your information, to creating interactive experiences, to using multimedia elements that will keep your clients engaged and motivated. Trust me, with these tips and tricks, you'll be a content delivery pro in no time!

Wait...There's more!

#1 Live Content Writing Workshop

Get ready for an exciting workshop that will change the way you write content! I'll show you how to use chat bots to create fabulous content for your program. It's time to unleash your creativity and learn the secrets of using chat bots to write engaging content - fast!  This hands-on workshop will guide you through the process, giving you all the tips and tricks, you need to master this game-changing technique. By the end of the workshop, you'll be equipped with the skills to create content for your program with ease.

#2 Live Sales Pages That Convert Workshop

 If you've been struggling to create sales pages that effectively persuade and convert your audience, then this workshop is exactly what you need. We'll guide you through the step-by-step process of crafting impactful sales pages that grab attention, engage your readers, and ultimately drive more conversions. From writing compelling headlines to structuring persuasive copy, we'll cover all the essential elements that make a sales page successful. Whether you're a seasoned marketer or new to the game, this workshop will provide you with the practical knowledge and strategies to create sales pages that truly connect with your target audience. Don't miss out on this valuable opportunity to enhance your sales page skills

Act Now and Secure Your Future as the

Expert You Were Meant to Be!


Don't let another year slip by without bringing your vision to life.


Join the Expert Creator Program today and embark on a transformative journey that will change the course of your coaching career.

Ready to turn your dreams into reality? Reserve your spot in the Expert Creator Program now and take the first step toward becoming the recognized expert in your field. Say goodbye to endless one-on-one coaching and hello to a scalable, profitable future.

Spaces are limited, and the opportunity won't wait. It's time to step into your greatness. Enroll today!

Sign Up


Self Study

Work on Your Own Version


Six Months Access to the Program

24/7 community discussion board to ask questions and engage with others.

Standard program support

Bonus Canva Toolkit


Group Coaching Program

12-Weeks of Group Coaching


Lifetime access to the program + All the Content!


Live Kick-Off Call


Six Bi-Weekly Live Trainings with Replays and Bonus Content​

Personalized Feedback On Program Projects

Live Chat GPT Copywriting Workshop

24/7 private community discussion board to ask questions and get support from me!

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