When we talk about branding in a business sense, people typically think of logos and color palettes. While these are essential elements to a company's brand, branding is more than that. It's about how you set up your company to build a personal brand that stands out from the crowd.
Branding incorporates your company's message and mission, and when all these things line up correctly, you become memorable to your audience and solidify the foundation for a strong relationship.
Creating a personal brand is essential for those of us in the coaching business because that is part of what sells your products (packages, programs and courses) to your audience.
YOU are the face of your brand!
Here are four simple ways to begin building a personal brand:
Identify what you do, your goals, and your objectives: What do you want to be known for? You're not just a health professional. You're a mindful eating coach, a weight loss dietician, an AIP specialist. Add any adjectives you want that identify YOU, and let people know who you are, what you're about, and your area of genius!
Determine your brand attributes: What perception do you want your brand to portray? What image should appear in people's minds when they hear your name? Do these adjectives match up with your objectives, logo, color palettes, and overall online image?
Create a consistent online presence with your website, blog, and social media platforms: Make sure your personal brand identity is consistent across all your platforms both off and online.
Show your face: People want to know, like, and trust you. What better or quicker way to do that than to use video? Video brings you into their homes and allows you to share the content and encouragement they seek. Video shows people you are a real person and helps them see if your personality/brand jives with their own. Videos should also incorporate brand visuals so viewers will recognize your brand when they visit your website or view your other content.
It's really that simple.
And above all, remember, YOU are your brand. So don't hide behind your computer - get brave and show up for your audience. They will love you for it.
XO, Shay