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3 Ways to Build Authority, Gain Influence, and Get More Clients

Woman in yellos sweater with arms spread standing proudly

If you want to book more clients, there's one thing you need to get really, really good at—building authority (a boatload of it!).

It's the key to making sales. Why? Because people prefer buying from those they trust, and building authority is the gateway to fostering that trust. When folks have faith in you, they're way more likely to pick your services over others.

However, without authority, growing an audience can be a bit tricky. It's not as easy to get folks to listen to your message when that trust foundation isn't quite there!

In this post, I'll share some ways you can build authority, ensuring your calendar is packed, and you sell out your programs with ease.

3 Proven Ways to Boost Authority

1. Put Out Value-Packed Content

  • Niche Down: Dive into specific areas within your health expertise. Whether it's PCOS-friendly recipes, stress-busting strategies, or workouts for busy moms, give the people what they want.

  • Share Real Stories: Open up about your own health journey or spotlight client success stories. It's not bragging; it's showing your real-world impact.

  • Eye-Catching Visuals: Spruce up your content with attention-grabbing visuals. People love a good infographic or a quick how-to video.

2. Leverage Social Proof

  • Highlight Client Success: Feature your clients' success stories front and center. Share their progress with before-and-after pictures and testimonials that shout, "Look at the amazing results!"

  • Partner with Health Influencers: Join forces with influencers in the health world. Your expertise gets a nod from someone folks already believe in.

  • Get Real with Live Q&A: Host live and unscripted Q&A sessions on your social platforms. It's not rehearsed or polished—it's genuine, unfiltered, and proves you're the real deal, not just another face behind a screen.

3. Share What You Know:

  • Keep Learning: Stay on top of trends. Share the latest studies, supplements, or diet strategies. Prove you're not stuck in 2010.

  • Be a Guest Expert: Write for health blogs or team up with fellow pros. When others vouch for you, you ride on their authority.

  • Host Virtual Gatherings: Host webinars or workshops for free. It's a great way to flaunt your expertise.

Remember, it's not about being the loudest voice in the room; it's about being the most trusted one. So, go ahead, implement these easy strategies, and watch as your authority becomes the driving force behind a fully booked calendar and a thriving online coaching business.

XO, Shay

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